Do you think XML Sitemaps are just a nice to have on your website? If you answered yes, you would be wrong. If you have not created your Extensible Markup Language (XML) sitemap for your website, you need to. You also need to ensure that it was submitted using Google Webmaster Tools and Bing Webmaster Tools, you could be hurting your search engine optimization rankings. Your missing a crucial step to website success.
What is a XML Sitemap?
An XML Sitemap is a listing of each page on your website that tells Google, Bing and many other search engines how your website is organized. Search engine web crawlers use this file to crawl your site. What does that mean? Crawlers help you in the process of getting found in the search engines. What’s not to like about that, right?
XML Sitemaps provides:
- When your last update to your website page was.
- How often it is updated.
- How the page relates to other pages, such as internal linking structure.
All three of these pieces of information helps search engines find, rank, and categorize your site pages for search relevancy. If the search engines can’t find you, neither can your customers or clients. So you definitely need a Extensible Markup Language (XML) sitemap.
If you’re using WordPress, there are many free plugins that you can utilize to create your XML sitemap to ensure the search engine crawlers can find you. Make sure you take advantage of them.
Don’t forget to use the Google and Bing Webmaster Tools to submit the XML sitemap. It’s important to monitor your website using the webmaster tools to prevent any problems with your XML sitemap and it helps your site show up in organic search. It’s important to submit your XML sitemap as your site changes, so that the search engines will have the most relevant data. So make sure you take care of this today, and get your rankings up.