So you might be asking, why website optimization? Is it really that important? The real reason is that properly done website optimization helps to get you found online. If people can’t find you, then you have a problem that needs to be resolved. You can do this with Search Engine Optimization (SEO). Website optimization leads to increased leads and more clients being able to find you.
Why Should I Optimize My Website?
So what’s with all this talk about #SEO and how to perform website optimization? Part of building your online presence includes optimizing your website. It is so your business is found in the seemingly endless realm of the interweb, it can be confusing when it comes to keeping it all straight. Website Optimization consists of keywords, optimal site navigation, meta tags, link building, tracking analytics, site load time, site structure etc…it can get pretty hectic. If you are already using #WordPress, then you know it is already pretty adept in SEO. But, we recommend you take that one step further with the WordPress SEO by #Yoast plugin, which can really guide you if you are doing your own website optimization. It’s a win-win situation.
Yoast is like that 5×5 index card your professor let you bring to a test that you wrote the entire chapter’s worth of information on in micro print as a reference. Essentially, it’s a fantastic go-to cheat sheet for SEO basics, and it’s critically when optimizing blog posts.
And, the bonus is, Yoast is super easy to install, so no matter what your skill level.
Just follow these simple steps below.
Yoast Install Instructions:
- Go to your WordPress Dashboard.
- Proceed to Plugins > Add New.
- Search for WordPress SEO by Team Yoast.
- Select Install.
- Activate the plugin.
I will walk you through it; select the video to learn how to install this amazing plugin.
But, why should you use Yoast?
Let’s take a look at four of the more noteworthy Yoast features to find out why we love Yoast so much.
Website Optimization – Yoast Key Features
#1 Visual Feedback
The great thing about Yoast is that you don’t have to be an expert to produce SEO worthy copy. Yoast provides color-coded feedback that let’s you know if your copy is optimal or not. Green means you are good to go. Yellow and orange means you might have a few errors to take a look at fixing. Red means stop and use the provided feedback to get you back on track. It’s a quick and very straightforward way to understanding if you have optimized website copy or not.
#2 Setting Focus Keywords
The first thing you will have to do with this plugin is set your keywords (AKA the words your audience will use to search for your business in a search engine). The plugin tracks your use of these keywords in your copy and can be used to help guide you toward optimized copy that will eventually benefit your SEO.
#3 Intuitive On-Page Optimization
This plugin leaves you some room to do a bit of advanced on-page optimization without the need to code. You can create no follow links, set alt text on images, edit meta tag descriptions, and more with a bit more ease than you would without this plugin.
#4 Intuitive Inter-Page Optimization
If you don’t already have on-page optimization on your list of LinkedIn skills, you will probably find inter-page optimization even more confusing. You might have each individual page optimized like a pro, but you also need your inter-page structure down pat. This is just another part of website optimization.
That’s because search engines look at the relationship between each page and the site’s XML sitemap. Without inter-page optimization, you have wasted your time with on-page optimization. The Yoast plugin helps to keep your inter-page structure optimized and even generates an XML sitemap for you and keeps it up-to-date as you add new content. Good news for all of you religious bloggers out there!
So, if you aren’t already using Yoast to help you perform your website optimization and boost your WordPress site’s SEO, you might want to consider exploring this option further. Remember, SEO is the only real way to ensure your business is competitive in the digital realm, and blog posts are an important part of any website.
So now you know why website optimization is important; start implementing these practices and start getting results.
If you need helping with your SEO, and you’re ready to move forward and get results, Connect with Design Diva Creations to discuss your website optimization needs.