One easy way to do this is by cleaning up your permalinks. These are the links that search engines like Google look at to find all that awesome content that matches so perfectly to your searches. Be sure to use the built-in permalink field at the top of the editing page to revise links before they are published.
Make sure you use relevant words, but don’t stuff it with keywords either. You want the link to be readable to a normal human being.
With a bit of thought and some careful selection of words, you will be off to a great start. Press on fellow WordPressers!