Sometimes the best thing you can do for your business website is ditch the latest trend and break the mold. Parallax sites, for example, have seen an uptick in popularity. Despite this popularity, these type of sites do not tend to rank well when it comes to SEO. But, there is one positive thing that has remained constant over the years – the desire to provide users with a good website experience. And here we will show you how to craft a good website user experience.
There are three key factors to consider when it comes to crafting a good website experience:
If someone tells you website speed doesn’t matter, we would advise you run as fast as you can. You only have 3 seconds to impress your visitors. If your website doesn’t load, they will leave before they have even arrived. Not a good experience. Check out this article: What does Page Load Time have to do with SEO?
According to Danyl Bosomworth’s article “Mobile Marketing Statistics 2015” on the Smart Insights site, “mobile digital media time in the US is now significantly higher at 51% compared to desktop (42%). ” Smartphones and tablets are here to stay. Providing a great user experience regardless of device will serve your business well. In fact, if you aren’t already mobile friendly, you may be missing out on a significant portion of your market.
Website users need a good roadmap, so navigation and call-to-actions are very important. For more on website navigation, read this article: What Makes Good Website Navigation.
Create the best experience you can for visitors to your website, because you might not get another chance. Although these are just a few reasons user experience is so important, these are great building blocks for your website.