By the close of 2015, mobile search is predicted to be at an all-time high, so you need to be mobile-friendly. That means more spend, organic traffic, and paid clicks will be coming from smartphones and tablets than from traditional desktop computers. And, Google’s clock is ticking!
On April 21, 2015, Google will be expanding their mobile – friendliness ranking signal for mobile searches. Google adopted this ranking signal in November of 2014 in an effort to improve the mobile experience. Zineb Ait Bahajji from Google’s Webmaster Trends team stated at SMX Munich that the April 21st “mobile algorithm change will have more of an impact on Google’s search than the Panda and Penguin updates did.” That’s important news for those of you whose target audience is largely mobile because you risk loosing your audience if you aren’t prepared.
If you don’t know how many of your viewers are browsing using mobile devices, it would be wise to pop into your Google Analytics software and get an understanding for these numbers. To do so, navigate to your Google Analytics panel and select Audience > Mobile > Overview Report. We’ll be covering more about Google Analytics in our upcoming class, Top 10 SEO Fundamentals.
On a positive note, Google’s new algorithm will be used on a page-by-page basis and will run in real-time. That means your whole site doesn’t have to be mobile-friendly if it doesn’t make sense. This is where it is key to know your audience and exactly who is viewing what and where. Leverage this in a way that works for you.
So, how do you know if your site is mobile-friendly? You may have noticed a new “Mobile-friendly” label has appeared in your mobile searches over the last couple of months like the picture seen here. This is Google’s way of designating sites that will be compatible with your mobile device. To test your site’s mobile friendliness go to: https://www.google.com/webmasters/tools/mobile-friendly/
If your site passed, it will look like ours does:
If you need help prepping your site for mobile-friendliness, we can help get you back on track. Just drop us a line at email@example.com.