Like Facebook, #Google is continuously implementing new changes that are intended to benefit the user. With Google’s new algorithm update, Pigeon, Google is looking to provide more accurate local search results. This in theory is a good thing for an increasingly mobile-based audience.
Instead, #Pigeon makes it even harder for small businesses to be found. That’s interesting considering that Google claims to be looking out for the interests of small business owners. Search results used to be ranked by locations closest to the user’s physical location. However, with the new #algorithm update, Google determines rankings by more than just location. Google now takes into account several additional variables including: a business’ website SEO rankings. In theory, this is great. But, that also means big brands like Yelp, Angies’s List, and TripAdvisor comes out on top. Why? Because these companies have the money to throw at advertising, marketing, and list building, and SEO. These companies are able to essentially buy traffic.
Before Pigeon, small businesses could compete with these brands through a simple factor: prime location. This leaves small businesses with decreased organic traffic and the user with limited selections. For five tips to regain your lost local search traffic, see: http://dmreg.co/Z9Pyua
Just another pesky feature to be aware of in the ever changing digital landscape. But, don’t let it get you down just yet. It is a relatively new algorithm that Google will continue to hone. The point is, the digital universe is a complex and ever-changing realm. If you are not staying on top of the trends and how things are evolving, your business will feel it. Never fear fellow #divadolls, we are always on the lookout for the changes on the horizon and are constantly evolving our strategies to ensure we are able to provide you with the highest quality product and to better serve your needs to keep your site running in tip-top shape. To sign up for a website strategy consult with Design Diva Creations, see: http://bit.ly/1wL2OjN.