Local Marketing Vitality
Local Marketing is vital to your businesses success. If you have a small business, such as Spa’s, Restaurant or Cafe, Artist, Yoga Studio, Clothing Store, Dental or Doctors office, all of these are brick-n-mortar businesses and getting people to walk through your doors is what Local Marketing is all about. So you might be asking, how can local seo growth strategies help me? Well, Local SEO growth is extremely important and optimizing your profiles on Google, Bing, and Yahoo search engines are just the first step to your success.
According to comScore Release January 2016 Search Engine Rankings Report, February 15, 2016, here are the latest Search Engine statistics. Google has the largest market share at 63.8%, Bing – 21.3%, Yahoo – 12.4%, Ask Network – 1.7%, and AOL, Inc. – 0.9%, see the graphic below. It’s important to diverse and be invested in the top three search engines, don’t put all your eggs in one basket.
Google has been in the process of stirring the great big SEO pot with its local spoon; Local SEO growth is really crucial. Mobile has become the predominant outlet for local search in the age of mobile tech like tablets, smartphones, iwatches, and even in-car WiFi. Google has taken steps to ensure this trend continues with its largest update to its local algorithm in years. First, it reduced the number of “map packs” or result in groupings. Second, it helped to increase the relevancy of local search directories.
So, let’s step back and look at why Local SEOs should even care about mobile. According to the Catalyst team of Catalyst Search Marketing, the following stats support the importance of Local SEO growth when it comes to mobile:
- “One in three of ALL searches occur right before a customer is about to enter a store.”
- “50% of consumers using a smartphone visit a location within one day of their local search. For computers and tablets, that number is a significantly lower, 34%.”
- “19% of consumers made unplanned visits to a location after seeing a relevant local ad served up via smartphone.”
Mobile is simply becoming the way people seek local searches; so don’t forget to grow your local SEO. We could speculate a thousand different reasons why, but let’s suffice it to say it simply has a lot to do with the timeliness and relevance of mobile searches. If you are looking for a place to eat, you might already be out and about and you likely want something fairly local. Voila!
So, we have established that mobile and local are almost always inherently tied together. And, we recognize that Google is taking steps to improve its user interface to reflect this trend. But, what can you do to grow your local presence and keep up with the times? First, you want to ensure that your business is listed in Google My Business. Second, check out the tips below and watch your business grow.
Check out these Local SEO Tips and Watch Your Business Grow:
If you follow these simple principles and take action, you will be well ahead of the pack. So let’s grow our Local SEO. Remember, using the tips won’t get you immediate success, it’s like planting flowers, what ever you plant takes some time to cultivate and grow. And as you know, it’s beautiful when it all blossoms.
1. Go responsive.
Make sure your site is responsive. Google has all but said responsive is more favorable than adaptive. This is because responsive sites may more readily allow Google to crawl, index, and rank your site’s local landing pages. Responsive websites are easy to read on mobile, and as you know you lose ranking points if your website is not Mobile Friendly. You can test your site here: Is my site Mobile Friendly?
2. Use Keywords.
It’s important to use Keywords, but, maybe you don’t know what keywords are relevant to you. That’s okay. We have a simple solution: Google has a #KeywordPlanner where you can put in what you think your keywords are and it will tell you how many people are searching for that locally. It’s sure to amaze you. To access the Keyword Planner, click Google Adwords. Note that you will need an #Adwords account to access this tool. No worries, you can get a free account.
I also wrote an entire article on How to Create Effective Keywords for Your Blog, this is an article you don’t want to miss.
3. Take note of directories.
When using local directories it’s important to make sure that you use the same phone number and addresses, if they don’t match it could bring down your Local SEO rating. Local directories and aggregates like Yelp appear to be ranking better. So, it is even more important to make sure your local business information is optimized for directories like Yelp or TripAdvisor and aggregators like Yellow Pages. These will offer more targeted traffic.
4. Pay attention to landing pages.
Non-map based organic searches are receiving higher visibility with the reduction in maps results. Renew your focus on those local landing pages and make sure you are being local enough when targeting customers. Make sure people can find you even if they are a few blocks outside of your serviceable radius.
5. Don’t forget social.
Foursquare, once known for its check-ins has created a spinoff called Swarm that works as a “socially-driven local data and sentiment aggregator.” So, creating and optimizing Foursquare profiles could be a big help on the local front. Another up-and-coming social presence is Waze which I love using Waze when I travel. As you know it now offers users the ability to share information about local businesses and share a tip, photos, and more of the placed they have visited. Also, Facebook Open Graph markup and Twitter card markup may be a good idea to implement on your local landing pages so that any users who share these pages socially is using pre-optimized wording which can increase your click through rate (CTR).
It’s a brave new world out there when it comes to the constantly evolving world of Local SEO growth. If you are ready to take the leap into Local SEO, jump over to our Local SEO services page at http://www.designdivacreations.com/local-seo
We would love to help you take it to the next level.