Discover How To Improve Your Website Traffic with Effective Keywords
Do you really need to do keyword research as a blogger? It’s actually a great question. The answer is unequivocal, yes. If you want people to find your content, then it’s necessary to use effective keywords in your articles or blog posts. Finding and creating your long-tail keywords is much easier than you think. So if you want your audience to find you, then you’re in the right place.
You may have heard that saying that you shouldn’t write your blog posts for SEO. While that’s true, you don’t want to write for the search engines, but you can write your content for your audience and then optimize it for the search engines. In order to find effective keywords for search, you must start thinking like your audience, and how they search for them using the search engine. They put key phrases in the Google or Bing search bar, so you just have to figure out what kind of phrases they use and use them to attract them to your website. You can even ask people you know if were looking for this service or product, what would you put in the search engine.
Listed below are some ways you can start research and use the most effective keywords for your blog posts or articles. So let’s get started.
7 Ways for Optimizing Posts Using Effective Keywords
1. Create Great Headlines
Coming up with a good headline is crucial to attracting people to your article or post. Great headlines do take time, their value can not be underestimated. There are a few tools to help you on creating your headlines. These tools provide a rating of whether it’s a great headline or a dud.
Both of these tools are free to use. I use both of these for the articles that I write, and I love them both, they are extremely helpful.
2. Use Long Tail Keywords
While keywords are important, but it’s more important to know how to use them. You want to use keywords that are long tail keywords, in other words, you don’t want to use one word or two words, you want to use a phrase aka long tail keywords. It’s difficult to rank or get traffic to your website using a single keyword. You want to develop long-tail keywords, they tend to work better and be more relevant because that’s the way people search in Google or Bing.
I will be discussing long-tail keywords and so much more in my upcoming SEO class. If you need to:
- Get to the top of Google, Bing, etc
- Increase your website traffic
- Grow your client base
- Start building traffic to your brick n’ mortar store
So if you would like to learn more about doing your own SEO so you too can obtain these results; be sure to sign up to get access to our special offer that will be introduced in the next few months, those on the list will be getting a special offer that won’t be available to those NOT on the list. Click here… SEO Upcoming Class to get access to the special offer when it comes out.
You do not want to miss this class!
Check out what Ramona had to say about the last class:
“I recently noticed that my rankings in Google had slipped quite a bit, so I signed up for Sandra’s Top 10 SEO Fundamentals Course. I thought I was doing all the right things when posting my weekly blog article but apparently, I was missing some key details since I wasn’t being found by the Search Engines.
I really do not like learning about technology, but Sandra presented the course in such a way that even I could wrap my head around the material! She also included some easy-to-follow instructional videos which were a huge bonus.
I’m still figuring a few things out, but already I am showing up on the first page in Google when I search my keywords which I am extremely happy about!”
When you are writing your articles or posts, you can use dictionary.com which has a thesaurus or you can use the **Visual Thesaurus, I use it and love it. It’s also a great way to spark new ideas for a relatively low cost. The Visual Thesaurus is similar to mind mapping concept.
The search engines can recognize synonyms, so it’s a great way to increase your SEO and get people to find you who may be searching for those synonyms. SEO is really all about people finding you and the service or product that you want to deliver to your readers.
4. Use Tools to Create Keywords
Listed below are a few tools that are available, some are at a small cost, some are free:
– Wordtracker (paid, not as pricey but you must buy 3 months at $27/month or pay $69 a month (no minimum)
– Keyword Discovery (paid, pricey at $50 a month)
– Google AdWords Keyword Planner (free – I use this tool)
You can also use the *Google Keyword Planner to see how many people are searching for what you’re trying to write about. Now in this case you want to use the number that is low in competition because the larger the number the less likely your post will be to be read. That’s another reason long tail keywords are essential.
– Google Search Bar
– Soolve – this is a really cool way to create keywords instantly.
*You will have to use an AdWords account with the Google Keyword Planner, but that is free from Google, no worries.
Use a simple spreadsheet to extract and capture your new keywords.
5. Write With Your Audience In Mind
It’s important to write your articles or posts with your ideal client in mind, not the search engines. Think of the customer experience, if it’s easy fo your customer to read and understand, most likely it will be for the search engines as well. Keep in mind your website must be structured and optimized properly, but that’s a subject that will be covered in an upcoming post.
If you write just for the search engines, you will end up losing your followers.
6. Where to Use Keywords
You might be asking where do I use my keywords, right? Yes, you want to use them in your headline, closer to the beginning of the headline is best. You want to use your keywords in the body of the text as well.
You also can use them in your meta tag description. Although meta tag descriptions, don’t help your SEO they do engage your reader. Think about it, you put your keyword in the search engine and you obviously have other people writing about the same thing, but if your meta tag description is more engaging, they will click on your link (also known as organic reach). And that’s definitely what you are looking for and its free, no paid advertising. So take the time to think about your meta tag description. Who cares if it doesn’t increase your SEO, it gets you more clicks and that’s what you want.
7. What doesn’t work in SEO
What doesn’t work is keyword stuffing, invisible text, machine-generated text or using your keyword too many times in an article. These are also known as black hat tactics; you want to be employing white tactics.
So this should get you started using keywords in your blogs and get you started properly. Remember, if it worked years ago in SEO, doesn’t mean it will work well today. You have to stay on the cutting trend of SEO and that’s what I do, and I LOVE it.
Don’t forget to put your name on the list for the upcoming class, otherwise, you won’t get the discount. I promise it will be worth it. So click here… SEO Upcoming Class to get your name on the list.
If you need help with your SEO, you can discover more about our SEO services,
click here… Search Engine Optimization Services.
If you enjoyed this post, I would love to hear your thoughts on it and what you would like to read more about.
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