Periscope is certainly a great tool you can use to grow your business’ brand. But, it can be tough to decide what you want to talk about. Once you are able to establish a consistent “scope” schedule, you can start broadening your post horizons. Let’s talk a look at what type of scopes you should be considering once you have an established audience.
First and foremost, the best thing you can do is maintain a consistent schedule. Since scopes are live, your audience needs to have some idea of your routine so they can plan when they view your scopes. If your followers have alerts on, they get notified that you’re going live. A lot of people make it a routine to do smaller 2 to 3 minute posts on a regular basis just to get over that fear of public speaking. Pretty soon, with enough practice, you will wave goodbye to those butterflies in your tummy and start looking forward to your scopes.
The fact that it is live is a difficult hurdle for many people to get over, and I totally understand. The reason I can talk about this is, I was that person. You will learn a lot from watching other people’s scopes. Another great idea is to set a schedule for types of scopes. Maybe you decide you want to do Inspiration Mondays, Tip Night Tuesdays, or Freaky Fact Fridays. Whatever it is you choose, a theme can help curb writers block (or speakers block in this case). The great thing about Periscope is you get to choose, and if a topic isn’t working you can change it up for the next scope.
If you still struggle with your schedule despite an established audience, you might consider joining a motivational group like, PeriGirls or Perinewbies. You can join these groups on Facebook, just search for the group. These types of groups are like an accountability network. They help you keep on track and provide the extra kick of motivation to stick to it even when you don’t want to.
Pro Tip 1
Post on Twitter that you’re going live on Periscope and let them know the subject and ask them to join you. And, always be sure to ask people to swipe and share at the start of every “scope.”
Always greet viewers by name when they join, it’s a great way for them to feel connected to you.
The beauty of having an established audience is you can start to take your “scopes” further than just simple tips and tricks. Once you establish that element of trust and expertise, you can start selling your services on Periscope too. Keep in mind that a hard sale will not go over well on Periscope, but if you build that relationship, your viewers will be more inclined to listen to what your offering. You can start pitching free offers, promoting events, and even announce new services.
Note: You hold up signs, for example if you want them to visit your website, here is what the sign looks like. In this example, I have made a sign for people to sign up for my Techie Tips. Have one of your regular followers, post it in the chat section so others can see it. Everybody is visual.
As we mentioned in last week’s Periscope Techie Tip, the fact that your scope is live has the benefit of being timely, relevant, and allows for a wonderful question and answer forum. Just keep in mind, you should always start with an introduction and repeat it at least once a few minutes has passed for those joining the scope late.
The key to remember is that once you have an established audience, you need to continue to maintain their interest by providing new and relevant content on a consistent basis. Your die-hard followers will be looking for your alerts that your going live and if you don’t go live on a regular basis, they will lose interest.
I personally have been scoping on SEO and Website Design, so if you want to catch my scopes, just follow me at Periscope.tv, and my profile name is Design4Websites. Be sure and check out more about our SEO services and also our Website Design services. See you on a scope
Be sure and let me know what your profile name is on Periscope and I can follow you and support you on Periscope and give you hearts, just hit reply and let me know. In case you missed it, when people tap on the screen and give you hearts that means you know that you have engaged them! Woohoo
Love those hearts!
See you on Periscope!