We talk a lot about websites because that’s what we are really good at. But, when it comes to your brand, you need to make sure all of your marketing materials are on point. That includes your business card.
A lot of small business owners neglect to create business cards. And, many of the ones who do, are not putting them to good use. Business cards should be your go-to tool WHENEVER you talk to someone new about your business. You need to be prepared to meet anyone at anytime and have a business card handy because you absolutely never know who you will run across and when.
But, aren’t business cards antiquated? Absolutely not! People have WAY too much on their plate to memorize even the simplest of web site addresses or your email or phone number. That business card is a handy way to provide all of that on a pocket-sized calling card. The people who are really interested will either save the card or at least save the information from that card into their phone when they get a chance.
So, here are a few things to consider when designing your business card:
1. Know your purpose.
This is sort of our catch-all tip when it comes to anything marketing or brand-related. Without a goal, it is difficult to focus on the critical features. A business card can be used as a calling card, as a marketing tool, or to help you stand out. It’s all similar, but understand what you are really going for so your card doesn’t get too overwhelming. You always want to be able to leave something behind, so they can look at the card and contact you. We all have to remember so much, so its nice to be able to pull out there card and get in touch rather trying to remember a web address.
2. Cover all of your bases.
Do not leave off important contact information. Make sure your name, website, all of your business phone numbers, your email, address, social media accounts, and even your fax (if you have one) is on there. Every person has a contact preference, so make sure it is as easy as possible for them to find the information they need. The more contact information you have, the more established your business will look. That’s a big plus for credibility.
3. Include a photo.
People are usually pretty bad with names especially when they have been given dozens of business cards at networking events and conferences. So, put a picture of yourself on there to help jog their memory.
4. Use the back.
Don’t let the back of the card go to waste. Include a coupon or special offer to help keep the card out of the trash. But, be mindful of white space too. Some people find it helpful to have some white space to write related notes from your conversation.
5. Invest in high quality paper.
Make sure your card feels professional, but be mindful of the surface for those note-takers we mentioned before.
6. Keep to size.
While creativity is awesome, don’t go nuts on size. Stick to the standard 3.5″ by 2″. If it doesn’t fit neatly with a stack of various business cards people generally won’t take the time to find an alternative place to put it.
7. Present your business.
People should be able to get a grasp of what your business does simply by looking at your card. Whether you convey that through a slogan or a picture or something else, that’s up to you.
8. Quality check.
Make sure you double and triple check your card design before you send it off for print. Ensure your phone numbers are correct and that there are no misspellings. This can have a huge impact on the credibility of your business. And, if any of your contact information changes, don’t hesitate to print a new set out instead of handwriting the new information is.
Keep these simple rules in mind and your should have a great tool that can be provided at a moment’s notice to anyone you might happen to run into. Your angel investor or your next big client could be just around the corner. So, be prepared for anything.