First and foremost, to create good content, you need to know your audience. Create your content based on what your viewers are asking you for. Once you know what the subject is, you need a bomb-digity headline to tantalize your followers. Lure them in with an odd fact, a fun play on words, or try mixing in a bit of mystery to add to the intrigue.
It’s not just about putting those creative juices to work when trying to decipher a great headline. You can use the Google keyword planner to determine what keywords people are searching for.
For example, if we were going to write an article on domain names and we chose “picking a domain name” we would search that in the Google keyword planner first. If people were searching for “picking” or “give me a name,” we would start with something simple and try a headline like “how to pick a domain name.” You build from simple one-liners like that and play with the phraseology of that headline until you have something interesting, a little bit different, but still clear and descriptive.
Make sure to include your keyword in your headline and throughout the article several times so your article rates well with SEO. A good rule of thumb is to include your keyword in your headline, in the first paragraph, the last paragraph, and a few times in between.
Remember: a great headline can attract even the weariest of readers. And, it’s not just about bringing the creativity to the table. The best headlines manage to tie in keywords to ensure clarity and positive SEO points.