Local SEO (search engine optimization) is key to your local business being found online. Learn what the 4 key actions are for local. You might be asking, but what is Local SEO? Local SEO is not just optimizing your website for Local, it is so much more. Local SEO generates traffic to your website, builds authority and credibility, and increases your revenues, just to name a few.
4 Key Actions for Local
In this week’s blog post, I want to talk about 4 tools for local which are critical for a brick n’ mortar businesses success. Most local businesses I talk with think that because they have a website, they will automatically get traffic and in return customers coming into their business, but unfortunately it doesn’t work like that. You must put in hard work into your website to get the traffic you are expecting. So with that being said, let’s talk about those 4 tools I mentioned, and what you should be doing for your local business to be successful. We will go over Accurate Local Listings, Mobile Responsive, Optimize Your Site, and Customer Reviews. So, if you’re serious about getting customers and showing up as a reputable local business, then let’s get started.
1. Accurate Local Listings
Having accurate local listings is one of the first key actions for local. It is important that you have your full NAP (Name, Address, and Phone Number) to the local directory listing and they should match in each directory. If they do not match, you will lose ranking. You might ask, why should I care about ranking? Well, if you’re not familiar with SEO you might think that ranking is not important. The ranking is important because that shows where you are listed in search and how likely you are to be found online.
Using Local Listings Properly
- Use researched keywords in your local listings.
- Use the same NAP information on every directory.
- Add detailed information about your company.
- Add any pictures that would support the work you do.
- Be consistent on the information you provide to each directory.
2. Get Mobile Responsive
The second key action for local is ensuring that you have a mobile responsive website. Make sure that it has been tested for mobile. 50% of all mobile searches are conducted in hopes of finding local results, and 61% of those result in a purchase, so you want to ensure that mobile platform is working correctly. The other thing that associates with mobile, is to make sure your website is responding quickly because if your site is too slow, most people will click away and go to your competitor. We live in a society where everybody expects things immediately.
Why is Mobile Important?
- More customers visiting your store because more people are using their mobile devices.
- More ROI (return on investment), a.k.a. more revenue.
- Easily get directions to your store.
- Contact you if you have your phone number linked properly, so they can click and call you.
- SMS text messaging when sales are slow and you need to generate more revenue.
3. Optimize Your Website for Local
Thirdly, make sure your website is optimized for local. So, I must ask you, is your website optimized for Local? If it isn’t, it should be to get an additional ROI (return on investment). There’s so much to optimizing your website, but let’s go over some basics. Keep in mind there’s alot more involved than just these few things, these are key.
What Should You Focus On?
- How does the site look and feel? Is it easy for the user to find what they are looking for? Is your site https? One of the new ranking factors is you get bonus points for having a https site according to Google. An https site essential means your site is secure. Do you have a high bounce rate? I try and keep my bounce rate at about 20%. A low rate means people are interested in what you do and are looking around and investing in time in reviewing your website. Of course, this is what you want.
- The content is usually displayed on the page per the theme coding unless you have hired a developer to change it. You decide on the content, page titles, internal and external links and any additional coding that may be needed such as H1, H2, and H3 tags.
- Is the content relevant and timely? This is key for the search engines. Do not put content out that is not well thought out and useful to your user’s. Each blog or page should be at least 500 words, NO less. The more thorough and timely your content is, the higher it will rank. More thorough content will be a lot more than 500 words, they usually run from around 1,500 to 2,000 words because you’re providing your readers with in-depth details and valuable content that will help them.
- Make sure that your content is using properly researched keywords to achieve high ranking in the search engines. For more details on researched keywords, go to How to Create Effective Keywords for Your Blog.
- Use a local link-building strategy so you generate links from trustworthy websites. Keep in mind a local link-building strategy is different than just a link-building strategy.
- Use Schema markup on your NAP information so the search engines will pick up on this information and it will be displayed properly on your page.
- Embed a Google map with your business marker on your page, the best place for Google to pick it is the footer area.
Performance & Speed
- Fix any speed problems you are having because this has a direct impact not only on ranking but customers leaving your website. You can check this article out on Website Speed Testing. It’s an older article, but it’s a goody.
- Do you have an authoritative website? Is your website trusted by the search engines? What is your trust factor online? These are all important things to ask in determining whether you have an authoritative website. You need to be producing authority content.
- It’s important to have to links to other authoritative websites because that is a trusted link and you will rise higher in the search engines. Do not use links from just any sites, because they could damage your ranking.
If you need help with your Local SEO presence, check out our Local SEO services.
4. Customer Reviews
The last item we want to cover in this post on key actions for local is customer reviews. Customer reviews are critical for your businesses success. People rely on customer reviews because if they are not familiar with your business. Customer reviews help your business with the trust and credibility factor. So, if you don’t have customer reviews or haven’t thought they are important, take it from someone who knows. If you don’t have enough reviews, put a simple program in place to get some. There are numerous places to go to do reviews, such as Google, Yahoo, Bing, and even Facebook. Knowing which place to put your reviews is dependent on the type of business you have. Lastly, remember bad customer reviews, of course, has the exact opposite of good positive reviews.
How Can Good Customer Reviews Help?
- More visitors to your website, and in turn, into your store.
- Creates credibility and increases your trust factor.
- Local rankings go up for your trust score for the search engines which essentially means you show up higher in search.
- People read reviews because there looking for a certain service.
Now that you know the 4 tools for local, you know what is crucial for helping your local business to be seen and get more traffic, and in turn, more customers in your brick n’ mortar business.
What will you do this week to help your local business? Let me know in the comments? I would love to hear. Let’s get the conversation started.